Nangona abantu ababala ubuchwepheshe sele bekhona ixesha elide, ayingabo bonke abathengisi ababusebenzisa ngokupheleleyo. Enyanisweni, abanini abaninzi abaziboni njengento eyimfuneko—kwaye ngokwenza njalo, bayayigxeka ivenkile zabo ngokungaphumeleliyo kunokuba bebenokwenza.
Enyanisweni, ukuba nekhawuntara yabantu kubalulekile kubathengisi bayo nayiphi na isayizi, kodwa kubaluleke kakhulu kumashishini amancinci angenalo ithuba lokuhlalutya idatha evela kwiindawo ezininzi xa esenza izigqibo ezibalulekileyo. Xa isetyenziswa ngobulumko, ikhantara yabantu inokubumba ishishini lakho ngeendlela ezininzi ngaphandle kokubonelela ngolwazi malunga nokuhamba ngeenyawo.
Ngezantsi, sijonga ezona zibonelelo zinkulu zokubala izisombululo zabantu kunye nendlela onokusebenzisa ngayo idatha yendlela abantu abahamba ngayo ukuze uthabathe ishishini lakho liye kwinqanaba elilandelayo.
Ideshibhodi
Cofa apha ukuze ufumane indlela isisombululo sokubala abantu esinokukunceda ngayo uqonde idatha yakho yendlela ohamba ngayo kunye nendlela yokuyisebenzisa ukwenza izigqibo zoshishino ezinenzuzo ngakumbi.
1. Inika ulwazi ngendlela abathengi abaziphatha ngayo
Ukuba ufuna ukuqonda ngakumbi ngabathengi bakho ngaphandle kokuchitha ixesha elininzi kunye nemali, ikhawuntara yabantu sisisombululo esifanelekileyo kwishishini lakho.
Ikhawuntara yomnyango engabizi kakhulu ebekwe kufutshane nomnyango wevenkile yakho iya kukunika ulwazi oluninzi malunga nokuba bangaphi abathengi abangena evenkileni yakho ngeentsuku ezithile zeveki kunye namaxesha akho axakekileyo.
Ukuhlalutya idatha yendlela abantu abahamba ngayo ngeenyawo kukuvumela ukuba ujonge ishishini lakho ngendlela eyahlukileyo—eyabathengi. Umzekelo, ungafumanisa ukuba indlela abantu abahamba ngayo evenkileni ihlala izinzile phakathi evekini kodwa iyanda ngeempelaveki, okanye ungafumanisa ukuba uneendwendwe ezininzi emini kunasemva kwemini.
Uxhobe ngolu lwazi, ungenza utshintsho olufunekayo olufana nokuqesha abasebenzi abongezelelweyo okanye ukulungisa iiyure zokusebenza zevenkile yakho.
2. Ikunceda ukuba ulungiselele ucwangciso lwabasebenzi
Ukuthetha ngabasebenzi bakho basevenkileni, uninzi lwabaphathi beevenkile bayazi ukuba ukuhlela abasebenzi kubandakanya ukulinganisela okufanelekileyo: Awufuni ukuba nabantu abambalwa okanye abaninzi kakhulu ngexesha elithile. Ukuba unengxaki yokulawula iishedyuli zakho zeveki okanye zenyanga, ikhawuntara yabathengi inokuba luncedo olufunayo.
Ngokusebenzisa ikhawuntara yomnyango ukulinganisa ithrafikhi yevenkile, ungabona ukuba zingakanani iiyure zakho ezixakekileyo neentsuku zakho, uqiniseke ukuba unabasebenzi abaneleyo evenkileni ukunceda abathengi ngaloo maxesha. Ngokwahlukileyo koko, ungasebenzisa idatha yethrafikhi yeenyawo ukumisela ukuba unabani na abambalwa abatyeleli evenkileni, uze ucwangcise kuphela abasebenzi ekufuneka babe lapho ngelo xesha.
3. Ikuvumela ukuba ulinganise amazinga okuguqulwa kwabathengi
Ukuba ufuna ukulinganisa amazinga okuguqulwa—okanye inani labathengi abathengayo phakathi kwabo bonke abathengi abangena evenkileni yakho ngosuku oluthile—ikhawuntara yabathengi iyimfuneko ephambili kwishishini lakho. Kaloku, ukuba awazi ukuba bangaphi abantu abangena evenkileni yakho, ungazi njani ukuba yeyiphi ipesenti ethengileyo?
Iindaba ezimnandi zezokuba ungadibanisa ikhawuntara yomnyango kunye nezixhobo zakho ze-point-of-sale (POS) ukubonisa amazinga okuguqulwa kwabathengi ngendlela elula ukuyifunda. Ukuba amanani akho okuguqulwa aphantsi, ungathatha amanyathelo okuphucula ishishini lakho lokuthengisa, nokuba kungokugxila ekukhetheni izinto ezithengiswayo, amaxabiso, uyilo lwevenkile, okanye inkonzo yabathengi.
4. Ikunceda ekulinganiseni nasekuphuculeni imizamo yokuthengisa
Nokuba ukhetha ukuthengisa iimveliso zakho okanye iiphulo zokuthengisa ngeentengiso ezikwi-intanethi, iintengiso zeTV okanye zerediyo, okanye ushicilele iintengiso kumaphephandaba nakwiimagazini, kusenokwenzeka ukuba ufuna ukwazi ukuba imizamo yakho yokuthengisa iphumelele kangakanani. Ngokwesiko, abaphathi beevenkile babeza kugxila kumanani okuthengisa ukuze balinganise ukusebenza kakuhle kweephulo zabo, kodwa ngenxa yokwanda kwabantu ababalayo izisombululo, intengiso ayisekho yodwa indlela yokulinganisa impumelelo yokuthengisa.
Ngokujonga ulwazi lwendlela ethengiswa ngayo evenkileni kunye namanani akho okuthengisa, ungayiqonda ngcono indlela abathengi abazibona ngayo iiphulo zakho zokuthengisa. Ngaba i-jingle yeTV enomtsalane izisa abantu abaninzi evenkileni yakho, nokuba abathengi bonke? Ukuba nekhawuntara yabathengi kuya kukunceda uphendule imibuzo efana nale ngokuchanekileyo kunokujonga amanani okuthengisa kuphela.
Nokuba ungumthengisi omncinci ongenazo iinkcukacha ezininzi zeendaba, ikhawuntara yomnyango inokukunceda ulinganise ukusebenza kakuhle kwesibonisi sakho sefestile, eyona nto iphambili ekuthengiseni ngokutyibilikayo. Ukuba ufumanisa ukuba isitayile esithile sesibonisi sitsala abathengi abaninzi, ungenza okungakumbi koko kuchukumisa abaphulaphuli bakho ukuze bahlale benomdla kwivenkile yakho.
5. Ikuvumela ukuba uqonde indlela izinto zangaphandle ezichaphazela ngayo ishishini lakho
Ikhawuntara yabantu ayiluncedo nje ekubaleni amanani abantu abatyelela imihla ngemihla, kodwa inokuba sisixhobo esibalulekileyo sokuqonda iindlela ezinkulu ezichaphazela ishishini lakho. Okukhona uqokelela idatha yetrafikhi yevenkile, kokukhona uya kukwazi ukubona ukuba zeziphi izinto ezichaphazela ishishini lakho ngaphaya kwamandla akho.
Masithi ufumana iveki yemozulu embi kwaye ufumanisa ukuba bambalwa kakhulu abantu abatyelela ivenkile yakho ngaloo mihla isixhenxe—ungakhetha ukubamba intengiso kwi-intanethi ukuze uhlawule ilahleko zakho. Okanye, ukuba ufumanisa ukuba umsitho othile kwidolophu yakho uzisa abathengi abaninzi evenkileni yakho unyaka nonyaka, unokwandisa imizamo yakho yokukhangisa ngaphambi komsitho ukuze wandise inzuzo yakho ngelo xesha lifutshane.
6. Ikunika ithuba lokucwangcisa kwangaphambili
Ukuze sakhele phezu kwale ngongoma ingasentla, ikhawuntara yabathengi inokuba sisixhobo esibalulekileyo sokucwangcisa kwangaphambili kwishishini lakho lokuthengisa. Ukuba uyazi ukuba zingakanani iiyure zakho eziphezulu, iintsuku, kwaneeveki, ungalungiselela kwangaphambili ukuqinisekisa ukuba ezo zihlandlo azinaxinzelelo kangangoko kunokwenzeka kuwe nakubathengi bakho.
Masithi unevenkile exakeke kakhulu ngexesha leeholide minyaka le. Ngokuhlalutya idatha yendlela abantu abahamba ngayo ngeenyawo, ungafumana umbono wokuba abathengi baqala nini ukuthenga iiholide zabo—ukuba ivenkile yakho iqala ukutsala iindwendwe ezininzi ekupheleni kukaNovemba, oko kuthetha ukuba kuya kufuneka uphucule uluhlu lwakho lwezinto, abasebenzi, kunye nemizamo yokuthengisa kwangethuba ukuze uqiniseke ukuba unempahla eninzi kwaye unabasebenzi abafanelekileyo ngaphambi kokuba kufike ixesha leeholide.
7. Ikuvumela ukuba uvavanye kwaye uthelekise ukusebenza kwiivenkile ezininzi
Ukuba uqhuba ishishini elinendawo ezingaphezu kwesinye, ikhawuntara yezithuthi ezihamba ngeenyawo ibaluleke ngakumbi kwimpumelelo yakho kunokuba ubucinga. Ngelixa abathengisi abanevenkile enye kuphela beqesha abantu ababala izisombululo zokwandisa impumelelo yevenkile enye, abo balawula iivenkile ezininzi banethuba lokuthelekisa idatha yezithuthi ezihamba ngeenyawo ezivela kwiindawo ezininzi ukuze bafumane iindawo zokuphucula ngesantya esikhawulezayo.
Ideshibhodi - Amanqanaba okuguqulwa
Ngeekhawuntara zabantu ezidityaniswe kwinkqubo yakho ye-POS kwiindawo ezininzi, unokufumana ulwazi oluxabisekileyo olufana nokudlula kwevenkile, amazinga okuguqulwa, ixabiso eliphakathi lokuthengiselana, kunye nentengiso iyonke. Ngokuthelekisa le datha, ungabona ngokulula ukuba zeziphi iivenkile eziqhuba kakuhle kwaye zeziphi ezingasebenzi kakuhle—ungazama ukusebenzisa iinkalo eziphumelelayo ngakumbi zeevenkile zakho eziqhuba kakuhle kwezinye iindawo zakho.
8. Yazisa izigqibo zokwandisa ishishini lakho
Masithi sele unomthengisi omnye okanye ngaphezulu ophumeleleyo, kwaye ujonge ukwandisa ukuya kwiindawo ezintsha. Apha, idatha yendlela abantu abathenga ngayo inokukunceda kwakhona wenze isigqibo esifanelekileyo kwishishini lakho.
Ngokuhlalutya idatha yendlela abantu abahamba ngeenyawo kunye nokuguqulwa kwabathengi kwiivenkile zakho ezikhoyo, ungabeka imilinganiselo yeshishini elizayo kwaye ujonge ukuba amathuba amatsha owafumanayo afanelekile na kuwe.
Umzekelo, ungathelekisa idatha yetrafikhi yesitalato evela kwiindawo ezintsha ezinokubakho ukuze ubone ukuba zingakunika na itrafikhi yeenyawo efanayo nezinye iivenkile zakho. Oko kunokuthetha umahluko phakathi kokuvula indawo yakho entsha kwi-strip mall kunye ne-city center—ukhetho oluya kuba nefuthe elihlala ixesha elide kwixabiso lenkampani yakho.
Ixesha leposi: Jan-28-2023