Nangona abantu bebalwa itekhnoloji bekukho ithuba elithile, ingengawo wonke umntu othengiselayo afumane ithuba labo. Ngapha koko, abanini maninzi abade bazithathele ingqalelo - kwaye ngokwenza oko, bayazigxeka iivenkile zabo ukuba bangaphumeleli kunokuba kunokwenzeka.
Ewe, ukuba nekhawuntari yabantu kubalulekile kubathengisi bayo nawuphi na ubungakanani, kodwa kubaluleke kakhulu kumashishini amancinci angabinayo inzuzo yokuhlalutya idatha evela kwiindawo ezininzi xa esenza izigqibo ezibalulekileyo. Xa isetyenziswe ngobuchule, abantu abakhawulela banokuyila ishishini lakho ngeendlela ezininzi ngaphandle kokubonelela ngolwazi ngokugcwala kweenyawo.
Apha ngezantsi, sijonga ezona zibonelelo zikhulu zabantu ukubala izisombululo kunye nendlela onokuyisebenzisa ngayo idatha yendlela yokuhamba ngeenyawo ukuze uthathe ishishini lakho kwinqanaba elilandelayo.
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Cofa apha ukufumanisa ukuba abantu bakubala njani isisombululo njengoko kunokukunceda uqonde idatha yakho yendlela yokuhamba ngeenyawo kunye nendlela yokuyisebenzisa ngendlela yokwenza izigqibo zeshishini.
1. Ibonelela ngengqondo ngokuziphatha kwabathengi
Ukuba ufuna ukuqonda ngakumbi malunga nabathengi bakho ngaphandle kokutyala itoni yexesha kunye nemali, abantu bayaliwe sisisombululo esifanelekileyo kwishishini lakho.
Ikhawuntara enobuhlobo yeBhaso ebekwe kufutshane nokungena kwevenkile yakho iya kukubonelela ngobutyebi bedatha malunga nokuba bangaphi abathengi abahamba ngeentsuku ezithile zeveki kwaye ziphi amaxesha akhoyo.
Ukuhlalutya idatha yendlela yokuhamba ngeenyawo kukuvumela ukuba ujonge kwishishini lakho kwimbono eyahlukileyo - umthengi. Umzekelo, unokufumanisa ukuba izithuthi zakho zihlala ziqinile ngexesha le-veki nganye kodwa zihamba ngeempelaveki, okanye unokufumanisa ukuba unazo iindwendwe ezininzi ngexesha lasemini.
Ngecebo lengcaciso, unokuphumeza utshintsho olufuneka kakhulu njengokuqesha abasebenzi abongezelelweyo okanye uhlengahlengiso lwexesha lakho lokusebenza.
2. Ikunceda ukuqhubela phambili kwabasebenzi
Ukuthetha ngabasebenzi bakho bevenkile, uninzi lwabaphathi bentengiso bayazi ukuba i-Scherication yabasebenzi ibandakanya ibhalansi entle: awufuni ukuba bambalwa kakhulu okanye abantu abaninzi kakhulu emgangathweni nangaliphi na ixesha. Ukuba uzabalaza ukulawula iveki yakho okanye amathayitha ethutyana, ikhawuntari yomthengi inokuba luncedo oyifunayo.
Ngokusebenzisa ikhawuntara yokulinganisa ukulinganisa ukugcwala kwevenkile, unokubona xa iiyure zakho ezixakekileyo, qinisekisa ukuba nabasebenzi abasebenza kwivenkile ukunceda abathengi ngeli xesha. Kwelinye icala, ungasebenzisa idatha yendlela yeenyawo yeenyawo ukufumanisa ukuba unazo iindwendwe ezimbalwa zevenkile, emva koko cwangcisa kuphela abasebenzi abafuna ukubakho ngelo xesha.
3. Yenza ukuba ulinganise amaxabiso okuguqula abathengi
Ukuba ufuna ukulinganisa amazinga okuguqula-okanye inani labathengi abathengayo phakathi kwabo bonke abathengi abahamba kwivenkile yakho ngosuku olunikiweyo - ikhawuntara ye-Providery yimfuneko ephambili kwishishini lakho. Ngapha koko, ukuba awuyazi ukuba bangaphi abantu abahamba esitolo lakho, ungayazi njani ukuba yeyiphi ipesenti eyenziwe ngayo?
Iindaba ezimnandi zezokuba ungadibanisa ikhawuntara yendawo yentengiso (i-POS) ukubonisa amanqanaba okuguqula abathengi ngendlela elula yokufunda. Ukuba amanani akho okuguqula aphantsi, unokuthatha amanyathelo okuphucula ishishini lakho lokuthengisa, nokuba kugxilwe kukhetho lwentengiso, amaxabiso, ubume bevenkile, okanye inkonzo yabathengi.
4. Incedisa ekulinganiseni nasekuphuculeni iinzame zokuthengisa
Nokuba ukhetha ukukhuthaza iimveliso zakho okanye imikhankaso yokuthengisa okhethekileyo ngentengiso ye-intanethi, umabonwakude, okanye uprinte iintengiso kumaphephandaba nakwiimagazini, uya kufuna ukwazi ukuba iinzame zakho zentengiso zihlawulwa njani. Ngokwesiko, abaphathi bentengiso banokugxila kumanqaku okuthengisa ukulinganisa ukusebenza kwempumelelo yamaphulo, kodwa ngenxa yokunyuka kwabantu ukubala izisombululo, ukuthengisa akusekho kuphela i-metric impumelelo.
Ngokucofa i-roll-Refeng-Reflentente yokugcina ulwazi lwezithuthi kunye nemifanekiso yakho yokuthengisa, unokufumana ukuqonda okungcono malunga nendlela ababona ngayo abathengi bayayibona indlela amaphulo akho okuthengisa. Ngaba i-tv i-tv jingle yazisa abantu abaninzi kwivenkile yakho, nokuba akwenzi konke ukuthenga? Ukuba nekhawuntara yomthengi kuya kukunceda uphendule imibuzo efana nokuchaneka okukhulu kunokujonga amanani okuthunyelwa kuphela.
Nokuba ungumthengisi omncinci ngaphandle kokuvezwa kwemithombo yeendaba, ikhawuntara enokukunceda ulinganise ukusebenza ngempumelelo kwe-Window yakho, elona phawu lusisiseko kwi-Brick-And-Propating. Ukuba ufumanisa ukuba isitayile esithile somboniso sitsala abathengi abaninzi, unokwenza okungakumbi koko kubaphulaphuli bakho ukuba bazigcine banomdla kwivenkile yakho.
5. Ikuvumela ukuba uqonde ukuba zinjani izinto zangaphandle ezichaphazela ishishini lakho
Abantu abalawuli bangabilulekanga nje ekubaleni iinombolo zokundwendwela imihla ngemihla; Inokuba sisixhobo esiphambili sokuqonda iindlela ezinkulu ezichaphazela ishishini lakho. Ixesha elide ugcina idatha yendlela, engcono uya kuba nakho ukubona ukuba zeziphi izinto ezichaphazela ishishini lakho ngaphaya kolawulo lwakho.
Yithi ufumana iveki yemozulu engafakwanga kwaye ufumanisa ukuba bambalwa kakhulu abantu abatyelele ivenkile yakho ngeentsuku ezisixhenxe - unokukhetha ukubamba ilahleko kwi-intanethi. Okanye, ukuba ufumanisa ukuba isiganeko esithile kwidolophu yakho sizisa abathengi abaninzi kwivenkile yakho emva konyaka, unokuyifaka kwi-vem yakho intengiso ngaphambi komsitho wexesha elifutshane.
6. Ndikunika ithuba lokucwangcisa kwangaphambili
Ukwakha kule ndawo ingentla, ikhawuntara yomthengi inokuba sisixhobo esibalulekileyo sokucwangcisa kwangaphambili kwishishini lakho lokuthengisa. Ukuba uyazi ukuba iiyure zakho ze-peik, iintsuku, kwaneeveki, unokuzilungiselela kwangaphambili ukuqinisekisa ukuba la maxesha anokugxininisa kuwe kunye nabathengi bakho.
Masicinge ukuba unayo ivenkile esebenza ngokukhethekileyo ijikeleze iiholide qho ngonyaka. Ngokuhlalutya idatha yendlela yokuhamba ngeenyawo, ungafumana imvakalelo yokuba abathengi baqala ukuthenga iholide-ukuba ivenkile yakho iqala ukufaka ii-oventi zakho ngasekupheleni, ukuba kuya kufuneka iinzame zakho, kunye nezentengiso ngaphambili Kuyo loo nto ukuqinisekisa ukuba ugcinwe kakuhle kwaye uqeqesheke kakuhle ngaphambili kweholide.
7. Kuvumela ukuba uvavanye kwaye uthelekise intsebenzo kwiivenkile ezininzi
Ukuba uqhuba ishishini elingaphezulu kwendawo enye, ikhawuntara yezithuthi ihamba ngeenyawo ibaluleke ngakumbi kwimpumelelo yakho kunokuba usenokuba ucinga. Ngelixa abathengisi ngevenkile enye kuphela abaqesha abantu ukubala izisombululo zokukhulisa ivenkile enye, abo balawula iivenkile ezininzi ukuba bathelekise iindawo ezininzi zokuphucula ireyithi ekhawulezayo.
I-Dashboard-IIREKHODI YOKUFUNDA
Ngezinto zokubala zabantu ezidityaniswe kwi-POS System yakho kwiindawo ezininzi, unokufumana ulwazi oluxabisekileyo njengokugcina iimoto, amaxabiso okuguqula, ixabiso lentengiselwano, kunye nokuthengisa ngokupheleleyo. Ngokuthelekisa le datha, unokuzibona ngokulula ukuba zeziphi iivenkile ezenza kakuhle kwaye ziphantsi kwento yokwenza-ungazama ukwenza imiba ephumeleleyo yeevenkile zakho zokwenza kakuhle kwezinye iindawo zakho.
8. Yazisa izigqibo zakho zokwanda kweShishini
Masithi sele sinayo i-retailers enye okanye ezingaphumelelanga, kwaye ujonge ukwanda kwiindawo ezintsha. Apha, idatha yendlela yokuhamba ngeenyawo inokuphinda ikukuncede wenze isigqibo esifanelekileyo seshishini lakho.
Ngokuhlalutya idatha yokuguqula iinyawo kunye nedatha yokuguqula yabathengi kwiivenkile zakho ezikhoyo, unokuseta imiqondiso yeshishini elizayo kwaye ulinde ukuba amathuba amatsha ovela kuwo alungile kuwe.
Umzekelo, unokuthelekisa idatha yezithuthi zasesitratweni ukusuka kwiindawo ezintsha ezinokubakho ukuze ubone ukuba ziya kukunika itrafikhi enye njengezinye iivenkile zakho. Oko kunokuthetha umahluko phakathi kokuvula indawo yakho entsha kwi-Strip Mall thelekisa iZiko leSixeko-ukhetho oluya kuba nefuthe elihlala ixesha elide kumgangatho wenkampani.
IXESHA LOKUQALA: UJan-28-2023