Iileyibhile zeShelf ze-elektroniki ziwuphucula njani umfanekiso wokuthengisa wabathengisi kwaye ziphucule amava abathengi okuthenga?

Kukho abathengisi abasebenzisa ii-Electronic Shelf Labels (ESL) abaye banceda ekuthengiseni kwabo kwiminyaka yakutshanje. Uninzi lwabathengisi luye lwaphanda uphando lokwaneliseka kwabathengi kwiivenkile ezithengisa izinto. Isiphumo kukuba abathengi bayaneliseka ziimpahla ezicwangciswe emacaleni eeshelufu kuba bevakalelwa kukuba ezi mpahla zikumgangatho ophezulu kwaye zithembekile ngakumbi kunezinye kwiivenkile ezincinci ezineethegi zamaxabiso ephepha kunye nebhodi yokubhala eyenziwe ngesandla.

Kutheni abanye abathengisi abanjengoovimba bezinto zobuchwepheshe kunye neevenkile zezithambiso becinga ngokusebenzisa i-ESL?

Ngaphambili, uninzi lwabantu belungathanda ukuya evenkileni ukuze bathenge iimpahla. Kule mihla, ulutsha lungathanda ukuthenga iimpahla kwi-intanethi kuba ukuthenga kwi-intanethi kulula kwaye kungabizi kakhulu. Njengoko ubungakanani botshintsho lwezorhwebo busiya busiba nzima kwiivenkile ezithengisa izinto ezifana neevenkile ze-elektroniki ezikrelekrele kunye neevenkile zokuthambisa okwangoku, balandela itshaneli entsha yokufikelela kumkhwa woguquko lwentengiso. Ngenxa yoko, abanye abathengisi baqaphele ukuba i-ESL ingabanceda bakhe umfanekiso omhle esidlangalaleni kwaye ibancede balawule ulwazi lwamaxabiso kwiivenkile ze-muti ngexesha langempela.

Kutheni uhlalutyo lwembuyekezo yotyalo-mali (ROI) lwesibhengezo se-ESL lubalulekile kubathengisi?

Nangona utyalo-mali lokuqala lwe-ESL lunokuthatha ipesenti ethile yohlahlo-lwabiwo mali kubathengisi ngakumbi kwiivenkile ezinkulu, uninzi lwabathengisi bayamkela i-ESL ngaphandle kokuthandabuza emva kokuba befunde ngakumbi malunga nokuba yintoni i-ESL kwaye bajonge ingxelo yohlalutyo lwe-ROI evela kwiingcali ezingoochwephesha kushishino lokuthengisa. Abathengisi bavakalisa ngethemba ukuba banokubuyisa utyalo-mali lwe-ESL kwiminyaka emibini. Ingakumbi, ezinye iivenkile ezinkulu ezifana neWalmart ezineevenkile ezingaphezu kwama-2300 ziya kufikelela kwinqanaba lotyalo-mali lwe-ESL ngokukhawuleza kuba zinokonga iindleko zomsebenzi kunye neendleko zokusebenza kwixesha labo elide leshishini.